Surprises
I was surprised to see a section dedicated to what prevents people from conduction marketing research. The more surprising bit of this section, was the paragraph on how irrelevancy is one of the main inhibitors to market research.
Confusing
No segment of this weeks reading was really confusing.
Questions
How difficult is is to perform each part of successful market research?
- I'd really like to know if any parts of conducting market research are easier than others, and possibly how to overcome those difficulties
What are some of the biggest advancements in mobile marketing?
- This is mainly just curiosity. I'd like to also know the thought processes involved in creating new was to market to a mobile audience.
Gripes With the Author
I didn't have any disagreements with the author in this weeks reading.
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