Revenue Drivers
The current revenue drivers that would be a part of the business plan would mainly be hosting space for maintenance shops. This would give them the chance to reach the market using this app, and increase their own sales. The idea for this is to work similarly to ad spaces in hotel search sites, where a company would pay to be included in a websites directory.
Another revenue driver would be the wireless transmitter needed to function with the app. The purchase of this would be necessary in order to allow for most of the app functions to work.
What Should I be Offering Next?
I feel the next product I would want to be able to put out is an automatic car jack. This would improve the app because it would use the app as a kind of remote for the jack. The idea is that this would be used for more small repairs such as changing out a flat tire. It would have no switching costs, as it would simply be an add on to the app that they have already purchased.
Similar Product
The most similar product to what I would like to create would be air-ride suspension kits for cars. What these kits do, is the replace the normal suspension of a vehicle with one that is fully adjustable with the use of pressurized air to change the ride height. Now customers who bought this product really liked how little time it took to install, how it functioned, etc. However, they did have issues with reading the instructions that came with the product for installation, as well as missing parts for the installation to certain vehicles.
What I'd Change
First of all, I would attach this system to a car jack as well as a small air compressor to allow it to function properly. I would also have to add a battery pack for electricity, and a way for it to be remote controlled by the app. I would also have to make the air housing (the actual suspension piece) larger in order to make it effective in raising the vehicle high enough to remove tires.
Again I feel this would be a great addition to the app as far as small fixes that don't require a maintenance shop. I'm not entirely sure if it would be too expensive of an addition or not simply because these products initially inconsistent. It would also make it easier to be able to lift a car off the ground than the traditional car jack.
First off, I approve of your terrific blog header (yes there's time for that).
ReplyDeleteYour post had me a little bit lost then found me with the remote-controlled jack--yes, please! Jacking my car up scares me so I would be the first in line to use an app on my phone to lift the car for me.
You lost me again on the air-ride suspension kit. I can see how it's a logical expansion of your product line; I think my getting lost was just that you need to explain your process more fully right off the bat. Jeez, I'm full of cliches today. But it's all about you making clear and concise connections the consumer can easily follow.
One more inconsistency, you say that one of your revenue drivers is hosting space for maintenance shops. Does that mean ad space in the app? And if so, it seems your innovations are empowering consumers to take mechanics out of the equation and do work themselves, no? So is the idea that when we mess up our own lift kit, we bring our vehicle to the mechanic advertised in the app?
Our ventures are pretty different, but I would appreciate you critiquing my post: http://adventuresinent.blogspot.com/2016/03/you-too-can-be-amazon-whisperer.html. I think we all get pretty wrapped up in our ideas, and it's easy to forget that readers aren't inside our heads, seeing everything we see. I look forward to seeing more, Cheyenne.
This is a great Idea with car jacking because I once got stuck and messed up my car with my own jack! Your idea is completely different then my own. Yours envolves helping a completely different geographical group then mine since mine would be for college students and yours for older mine. Check out my blog at http://michaelduellent.blogspot.com/
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